Pay per click search engine advertising                                          Internet advertising                 Home

Pay-per-click search listings are the most popular form of online advertising plans, delivering the targeted advertisements at the lowest cost.

The concept of PPC search engine advertising is simple – the product details are placed within or alongside search results in exchange for paying a small fee each time a someone clicks on your product listing in the search results. The top positions on search result pages are determined by how much you are willing to pay per click (PPC) or how relevant your advertisement is

Advantages of PPC advertising

1. Targeting - Search engines are used by people to find things they need on the internet. By using Pay-per-click search engine advertising , your product information is available to people when they are searching for suppliers for product.

2. Reach : More than 80% of the Internet using population worldwide use the top search engines - Google and Yahoo! . These search engines display pay-per-click ads above and alongside search results. Your product can be listed alongside millions of relevant searches every month at no cost until an interested individual decides to visit to your website. Most search engines offer geo-targeting that is, if you are a 100% export oriented unit and are looking for importers only in a specific country - you can ensure that your product information is available only to visitors from the particular country

3. Competitive price - Banner advertising can cost more than $15 for 1,000 impressions of an advertisement and are not very effective. Since you only pay as little as US$0.05 for interested visitors, the average cost for getting new visitors through PPC search advertising is much lower compared to other adverting media like newspapers, magazines, trade fairs

Google Adwords and Yahoo Search Marketing (Overture) are two of the most popular Pay per click advertising options available. Like other advertising media, certain guidelines  have to be followed to maximize results. There are also a few disadvantages of PPC advertising. More details

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